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How to Transform Corporate Identity?

My businesses get off to a rocky start. Other times, something happens to change my business image in a negative way. How to Transform Corporate Identity?

Posted on 2013-02-14 23:26:37

All Answers


Firstly, use employees as a testing mechanism. They are in the position to best understand what the company identity should represent.Secondly, Try a free product sample or a discount coupon. Thirdly, Use more than one focus group to further hone the corporate identity as needed. Finally, do not put blinders on when analyzing the business to try only to identify those problems you are willing to accept. 

2013-02-14 23:26:37
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