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How to Revamp a Business Image After a Scandal

Public images once tarnished are difficult or even impossible to remove from our consumer's mind. How to Revamp a Business' Image After a Scanda?

Posted on 2013-02-14 23:26:38

All Answers


   1.Access the potential damage the scandal is capable of doing. The public quickly forgets many scandals and business is back to normal after a few difficult weeks or months.    2.Identify ground zero and take immediate and appropriate action, be it terminations, reorganizing or numerous other effective actions.    3.Chop from the top if the scandal is large enough to cripple the company.    4.Freshen up the brand starting with a new logo, advertising or even a change of the company name. Creating an image separate from the old one is often a matter of showing change, even if it's cosmetic.    5.Promote charitable events that are visible to the public and ensure you receive press coverage that clearly displays the company logo or products.  

2013-02-14 23:26:38
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