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Baidu will be held in December fully switched off PPC Phoenix Nest

Baidu will be held in December fully switched off PPC Phoenix Nest Netease technology news News October 27, Baidu CEO Robin Li said today, Baidu customers will be December 1, 2009 to switch fully to the Phoenix Nest. This also means that Baidu follows the 8-year-old bid ranking system will be officially closed. Some analysts believe that while maintaining the search to promote Professional Edition and Classic Edition for both platforms, to a certain extent, increase their maintenance costs, not conducive to the promotion of efficiency continue to improve. Li said that currently 70% of customers using the "Phoenix Nest" - Search Marketing Professional, has come to the right time, all customers are transferred to the Baidu platform. "Customers will enjoy the convenience of a unified auction platform. For Baidu, we can better co-ordination of resources to serve customers, develop new customers, helping them to better accept and use Phoenix Nest." Said Robin Li, Baidu customers will be December 1, 2009 a comprehensive system to switch to the Phoenix Nest, Baidu will start the related customer development program to fully reduce the system to switch on short-term earnings. Baidu released today reported a third quarter 2009 operating income of Baidu 1.2787 billion yuan, compared with the same period in 2008 increased by 39.1%; operating profit of about 521.4 million yuan, compared with growth in the third quarter of 2008, 41.6 %; net profit of about 492.9 million yuan, compared with the third quarter of 2008 increased 41.7%; 2009 third quarter diluted earnings per share of 14.14 yuan; by excluding share-based compensation expenses calculated per diluted Share earnings 14.75 yuan. Figures from the major carriers, third quarter of 2009, Baidu's revenue from online marketing, 1.2782 billion yuan, an increase of 39.2% last year. The third quarter, Baidu for a total of about 216,000 customers, up 11.3% over the same period, average household income reached 5,900 yuan, compared with growth of 25.5% over the same period last year. Late last year, CCTV's "News 30" reported two consecutive days shady Baidu's bid ranking, Baidu PPC accused of too much human intervention search results, lead to spam, involving malicious shielding, accused of "blackmail marketing", and trigger the fairness of its information public and business ethics questioned.

Posted on 2013-02-15 02:59:23