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what are the benefits of working for a larger agency vs a smaller agency as a sales agent? Related: business referrals

I am a teacher in NYS and I have been interested in real estate for a few years now.

Posted on 2013-02-15 01:00:42

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I've worked for both large and small agencies and I can tell you that size matters! In a small agency, you don't get the training, software tools or marketing exposure the large firms can provide. But don't let that alone make up your mind. Real estate is a relationship business. Most of your clients won't care what company you work for. More important to most people is the relationship you have with them, or the relationship you build with them. You can be highly successful in any size firm, but in any case there are some realities you should be aware of... The most important asset in real estate is the listing. This is because in a 10-hour day you can take 10 listings, and hopefully get 10 sales down the road, or you can show 10 homes to one buyer and hopefully get one sale. So listings are high-value time management targets. They also have a down side. Everytime you get a listing, you have to spend your own money marketing it. You'll have to buy a lock box, signs and make flyers. You may need to buy ads in magazines and other publications. You'll have to have a web site of your own and business cards. On average, depending on the property, location, and market conditions, you may spend as much as $2,000 marketing a property before, and if, you ever get paid for a sale. Working with buyers in the beginning is always a good idea because although it is more time consuming, you only have to pay for gas and the occasional coffee or lunch with the clients. The key to minimizing the time to a purchase with buyers is in asking good questions. In Real Estate, former teachers often make the most successful agents. This is largely due to the fact that they are good at needs analysis and take a teaching approach with their clients. So before you decide to enter real estate as a profession, think how you would spend as much as $5,000 before you get paid, and begin cataloging the names, addresses, phone numbers and emails of everyone you know. These will be the first people you notify of your new career and ask for business and referrals from.

2013-02-15 01:00:42
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